Enter Your Name :
1. In paragraph 1, 'cans can often fetch considerable sums' means the same as: (a) Coke is quite expensive in some parts of the world (b) collectors consider carefully how much they are paying for a can of Coke (c) some collectors will only drink Coke in exclusive stores (d) certain Coke cans are worth a lot of money as collectable items a b c d
2. The writer uses 'for good measure' in paragraph 3 to emphasize the fact that: (a) there is a lot of caffeine in Coke (b) the amount of caffeine in Coke is carefully measured (c) the extra caffeine improves the taste of Coke (d) the extra caffeine balances the amount found naturally in the cola extract a b c d
3. 'Coke has enjoyed phenomenal success' paragraph 1 suggests the writer: (a) thinks that the success of Coke is very strange (b) believes that the success of Coke has been impressive (c) rather disapproves of the success of Coke (d) considers the success of Coke to be undeserved a b c d
4.Describing Coke's marketing strategies as 'enviable' in paragraph 4, means that: (a) the strategies are based on envy (b) Coke's marketing staff are encouraged to be envious of each other's ideas (c) people are persuaded to buy Coke because they are envious of others (d) rivals are envious of the Coke company's successful methods of marketing a b c d
5. 'variously emphasizing' in paragaph 4 is closest in meaning to: (a) stressing at different times (b) using a wide variety of emphasis (c) stressing at the same time (d) using a particular order of emphasis a b c d
6. In the last sentence of the passage the writer implies that: (a) most people would like to live in America (b) many people wish for a lifestyle like they imagine most Americans have (c) drinking Coke reminds a lot of people of visiting America (d) living in the United States is a bit like living in a dream a b c d
7. 'both of which' in paragraph 2 refers to: (a) phosphoric and acid (b) sugar and artificial sweetener (c) sugar and phosphoric acid (d) artificial sweetener and phosphoric acid a b c d
8. In paragraph 1, the writer points out that: (a) Coke is so popular that some shops sell nothing else (b) only certain people are allowed to enter the most popular Coke stores (c) some stores can successfully sell Coke at higher prices (d) Coke is so popular that some shops only sell goods with the Coke label a b c d
9. The sentence in lines 33-35 means that: (a) Pepsi and a few other companies have had better marketing than Coca-Cola (b) the Coke company has been more successful in marketing than most others (c) some companies have copied Coca- Cola's marketing strategies very effectively (d) no other company has been as successful as Coca-Cola in marketing its products a b c d
10 'just about everywhere' in paragraph 4 is closest in meaning to: (a) in a lot of countries (b) in every part of the world (c) in a majority of places (d) in almost every part of the world a b c d
11 Which of the following is closest in meaning to 'memorabilia' in paragraph 1: (a) clothing (b) souvenirs (c) containers (d) packages a b c d
12. In the last sentence of paragraph 2, the writer implies that: (a) it is easy for the company to argue that Coke is a healthy drink (b) he/she considers Coke to be unhealthy as a drink (c) the company believes Coke is not an unhealthy product (d) Coke is, in fact, quite a healthy drink a b c d
13. 'Along with its closest rival - Pepsi' paragraph 1 refers to the fact that: (a) Coke and Pepsi work very closely together (b) Pepsi is Coke's only competitor (c) Coke and Pepsi are competitors in the same market (d) Coke and Pepsi between them keep rivals out of the market a b c d
14. In the second sentence of paragraph 2, the writer seems surprised that: (a) something so normal could have such importance (b) all the ingredients can be found in most countries (c) most of the ingredients are not very healthy (d) Coke must be so easy to produce a b c d
15. Which of the following is closest in meaning to 'enduring' in paragraph 4: (a) amazing (b) surprising (c) diminishing (d) lasting a b c d
16. Which of the following statements about the passage is true: (a) Cocaine and caffeine are addictive substances (b) At least one of the ingredients of Coke is addictive (c) The stimulating effect of caffeine is reduced over time unless consumption of it is increased (d) The Coca-Cola company has gradually increased the amount of caffeine it puts in Coke a b c d